March 17, 2013

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Oakley Asphalt is the first urban cycling jacket that allows safety without compromising on style.

Project process

The Asphalt jacket came to life for a design competition organised by Oakley in collaboration with D&AD.

This contest is aiming to define the urban cyclist performance requirements.

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Progressively, people choose the bicycle as their main medium of transport.

Being for many a recreational activity, cycling apparels and accessories are rarely adapted to the urban commuter's lifestyle.

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The Oakley Asphalt is aiming to satisfy the cyclist needs in an urban environment. It bridges the gap between style and performance.

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The jacket has hidden functions which allows it to look fashionable without compromising on safety.

When riding, the cyclist quickly opens the reflective areas, hold together with magnets.

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The most visible parts of the body when cycling are covered with high visibility fabricsusing the 3M Scotchlite technology.

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The jacket has additional practical features such as waterproof pockets, armpit zippers, back vents, back and sleeve pockets to make the urban cycling experience convenient in any situation.

AuthorJon Gomez